THE DESCRIPTION:
E! Online is Entertainment Television’s online content in iPhone application format.
THE GOOD:
You can access most of the content available on E!’s website in a categorized, streamlined format. Browse through news to read the latest entertainment articles and use the “Shows” section to watch the most recent video clips from E!’s regular program. If you’re short on time, scroll through the “Photos” section for a brief update. You can also customize your own list of celebrities to filter out unwanted content. It’s all very straightforward, organized, and user-friendly.
THE BAD:
The video content takes some time to load and you won’t be able to search the app manually for something specific.
THE BOTTOM LINE:
You’re looking at very organized, well-developed popular culture news in an application. If you watch Entertainment Television or visit E! Online this app is definitely worth your attention. Don’t bother if celebrity news doesn’t hold your interest. “TMZ” offers an almost identical program, so it depends on your network preference.
